LTV

Mortgage leverage measure

LTV is a business abbreviation with two common meanings.

In marketing and e-commerce, it stands for lifetime value—the total revenue a customer generates over their entire relationship with a company: Our average customer LTV is around $500.

In real estate and lending, LTV means loan-to-value ratio, comparing a mortgage amount to the property's appraised worth: Banks prefer an LTV below 80%.

mortgage

loan-to-value

Debt-to-collateral ratio

appraisal · underwriting · down payment · property value · lien · borrowing · amortization · principal · home equity · risk assessment

marketing

retention

Continued holding or possession

subscription · recurring · monetization · conversion · loyalty · engagement · cohort · payback period · SaaS · attribution

broadcasting

Latvia

Baltic republic, northern Europe

news · programming · state media · European · channel · network · journalism · national broadcaster

Opposites
leverage vs. equity

LTVdown payment

Initial sum toward purchase

equity stake · home equity · ETV · skin in the game

risk level

LTVunderleveraged

Using less debt than optimal

customer value metrics

LTVchurn rate

Customer departure frequency

Familiarity
Top 1,000,000
Profile
Abstract · Rated G