Baskin-Robbins

Famous ice-cream chain

Baskin-Robbins is an American ice cream chain famous for offering thirty-one flavors—one for each day of the month.

Founded in 1945, it became the world's largest ice cream franchise.

The name often stands in for any ice cream parlor or abundance of choices: With all these options, it's like Baskin-Robbins in here.

icecream

scoop

First-reported story

  • coneTapered solid, circular base
  • sundaeDressed-up frozen dessert
  • milkshakeBlended frozen dairy drink

float · sherbet · sorbet · gelato · toppings · sprinkles · cup · sampler · parfait

brand

franchise

Licensed business operation

  • logoCompany identifying symbol
  • trademarkRegistered commercial identifier
  • sloganMemorable promotional phrase

marketing · chain · outlets · storefront · parlor · retail · global · expansion · partnership · licensing

flavors

vanilla

Orchid pod extract

mango · seasonal · signature

indulgence

treat

Something pleasantly special

celebration · birthday · reward · craving · delight · enjoyment · satisfaction · decadence

Categories
Opposites
food category

Baskin-RobbinsKFC

Fried poultry chain

steakhouse · McDonald's · Subway · savory · main course

retail model

Baskin-RobbinsKroger

National grocery retailer

Walmart · Costco · supermarket · grocery store · big-box store

health/indulgence spectrum

Baskin-Robbinshealthy

In good physical condition

salad bar · juice bar · health food store · nutritious · Weight Watchers

Family

bask

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G