Chipotle Mexican Grill

Fast-casual burritos

Chipotle Mexican Grill is an American fast-casual restaurant chain specializing in burritos, tacos, and bowls with customizable fillings.

Founded in 1993, it popularized the assembly-line format where customers watch their order built.

The name comes from the smoked jalapeño pepper.

Often shortened to just Chipotle: Want to grab Chipotle for lunch?

menu

burrito

Filled, wrapped tortilla

salad · chips · guacamole · queso · salsa · tortilla · rice · beans · chicken · steak

dining

fast-casual

Quick but quality dining

portion · catering · app · pickup · delivery · lunch · dinner · queue · tray · napkins

brand

Denver

Colorado's capital city

minimalist · expansion · franchise · stock · NYSE · food safety · E. coli · marketing · rewards program · loyalty

ethics

sustainable

Able to endure long-term

non-GMO · local sourcing · farm-to-table · transparency · animal welfare · environmental · whole foods

Opposites
fast-casual dining model

Chipotle Mexican Grilltaqueria

Mexican taco restaurant

Benihana · McDonald's · Taco Bell · Panda Express · Olive Garden

restaurant formality and service style

Chipotle Mexican Grillfine dining

Elegant restaurant experience

steakhouse

corporate food philosophy

Chipotle Mexican GrillTaco Bell

Quick-serve Mexican chain

McDonald's · Jack in the Box · processed food · factory farming · industrial agriculture

Family

chipotle, Mexican, grill, Mexico, grills, grilled, grilling, griller

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G