Campbells

Iconic soup brand

Campbell's is a brand of canned soups and other food products, particularly associated with condensed soup requiring added water or milk.

The red-and-white label became an American cultural icon, famously depicted in Andy Warhol's pop art.

There's nothing in the pantry but Campbell's tomato soup.

soup

condensed

Made more compact

broth · canned · red and white · Warhol · chunky · soup can · sodium · comfort food · pantry · casserole

surname

Scottish

Of that northern kingdom

  • clanRelated group sharing ancestry
  • tartanPatterned clan fabric
  • HighlandScottish upland region

genealogy · ancestry · Celtic · family name · surname · lineage · heritage · patronymic

brand

logo

Company identifying symbol

slogan · iconic · packaging · marketing · supermarket · grocery · American · commercial · jingle · mascot

popart

Warhol

Pop art icon

  • silkscreenStencil printing through mesh
  • 1962Four-digit date
  • MoMANew York contemporary gallery

iconic · repetition · consumerism · art · canvas · museum · pop culture · commodity · screenprint · gallery

Opposites
brand market positioning

Campbellsboutique brands

Small-scale exclusive manufacturers

specialty foods · small-batch

food philosophy

Campbellsslow food

Traditionally prepared cuisine

farm-to-table · whole foods · unprocessed · fresh ingredients · clean eating

Phrases
Family

Campbell

Familiarity
Top 1,000,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G