Amazon seller

Marketplace third-party merchant

An Amazon seller is a person or business that sells products through Amazon's online marketplace.

Sellers range from individuals clearing out household items to large companies using Amazon as their primary retail channel.

The term distinguishes third-party merchants from Amazon itself, which also sells directly: I bought it from an Amazon seller, not Amazon proper.

Becoming an Amazon seller has created a cottage industry of tutorials, software tools, and fulfillment strategies.

Opposites
marketplace role

Amazon sellerconsumer

One who acquires goods

purchaser · end user

retail scale and establishment

Amazon sellerWalmart

Largest global retailer

department store · chain store

retail format

Amazon sellercorner store owner

Small shop proprietor

boutique owner

Family

amazon, seller, sell, selling, sells, resell, reseller, upsell, undersell

Familiarity
Top 200,000
Profile
Known to kids · Concrete · Everyday, not technical · Rated G