Acme Corporation

Anvil mail-order company

Acme Corporation is the fictional company that supplies elaborate and invariably defective products to Wile E.

Coyote in the Road Runner cartoons—rocket-powered roller skates, giant magnets, portable holes.

The name has become shorthand for any generic or placeholder company: Acme Widgets, Acme Industries.

In legal and business contexts, "Acme Corp" serves as a stand-in when a real company name isn't needed, much like "John Doe" for unnamed persons.

Related

Looney Tunes · Wile E Coyote · backfire · catapult · contraption · explosion · failure · gadget · rocket · slingshot · blueprint · desert · desert canyon · cliff · falling · crate · mail order · free shipping

Categories
Opposites
fictional vs. real corporations

Acme CorporationGeneral Electric

Multinational industrial conglomerate

IBM · Ford Motor Company · Coca-Cola · Amazon · Apple Inc.

product reliability

Acme CorporationToyota

Japanese car company

Honda · Maytag · Craftsman · Rolls-Royce · Mercedes-Benz

generic placeholder vs. distinctive brand

Acme CorporationCoca-Cola

Iconic American cola brand

Nike · Apple · Disney · McDonald's · Google

Family

acme, corporation, corporate, corporeal, corporal, incorporate, incorporated, incorporating, incorporation

Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G