Apple Inc.

Tim Cook's company

Apple Inc. is an American technology company that designs and sells consumer electronics, software, and online services.

Its flagship products include the iPhone, iPad, Mac computers, and Apple Watch.

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple became synonymous with sleek design and premium pricing.

The company name is often shortened to just Apple: Apple announced new products at their keynote.

Related

Steve Wozniak · Macintosh · Siri · Tim Cook · MacBook · FaceTime · iPhone · iMessage · Thunderbolt · MagSafe · CarPlay · The Walt Disney Company · silicon · ecosystem · orchard · aluminum · keynote · Mac Mini

Opposites
corporate philosophy/ecosystem approach

Apple Inc.Android

Google's phone platform

Microsoft · Linux · open-source software · Google · Samsung

market positioning/brand identity

Apple Inc.Xiaomi

Chinese electronics manufacturer

no-name brands · Huawei · Acer · Lenovo

business model

Apple Inc.IBM

Multinational technology corporation

Microsoft · Oracle · Cisco · enterprise software · corporate IT

Family

apple, applesauce, apples, Apple, apple pie, applewood, applecart, applejack, apple-like

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G