AMG

German tuning subsidiary

AMG stands for Aufrecht Melcher Großaspach, the performance division of Mercedes-Benz that produces high-powered versions of their vehicles.

Named for founders Hans Werner Aufrecht and Erhard Melcher plus Aufrecht's birthplace, AMG models feature enhanced engines, sport suspensions, and aggressive styling: She drives an AMG GT, the C63 AMG.

The badge signals serious performance credentials.

automotive

Mercedes-Benz

German luxury vehicle manufacturer

V8 · handcrafted · engine · GT · sedan · coupe · exhaust · suspension · aerodynamics · sport

music

producer

One who makes things

trap · 808s · studio · platinum · records · mixing · collaborations · tracks · bass · synthesizer

Categories
Opposites
performance level

AMGbase model

Unaltered original neural network

standard · stock · entry-level · non-performance · economy

market positioning

AMGMaybach

Ultra-luxury automotive marque

EQ · economy car · diesel · hybrid · budget brand

brand philosophy

AMGeco mode

Energy-conserving device setting

commuter · sensible · practical · understated · subtle

Phrases
Familiarity
Top 500,000
Profile
Used worldwide · Concrete · Rated G