welcome bonus

New member perk

A welcome bonus is an incentive offered to new customers or members when they sign up for a service—common with credit cards, online casinos, and subscription platforms.

It might be cash back, free credits, bonus points, or matched deposits: The casino offered a $500 welcome bonus on first deposits.

The term implies a one-time reward for joining rather than ongoing benefits.

Opposites
customer lifecycle timing

welcome bonusloyalty rewards

Benefits for continued patronage

retention bonus · exit fee · loyalty program · early termination fee · parting gift

incentive direction

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One-time membership payment

enrollment fee · activation fee · initiation fee · membership fee · entry fee

customer treatment upon entry

welcome bonusdenial letter

Written rejection of request

cold shoulder

Family

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Familiarity
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Used worldwide · Timeless · Positive · Everyday, not technical · Rated G