visual pun

A visual pun is an image that exploits resemblance or double meaning, creating humor or cleverness through what you see rather than what you hear.

A photograph of a fork in the road—an actual fork lying on pavement—is a visual pun.

Advertisements and logos often employ visual puns: a coffee shop sign where steam from a cup forms a book's pages.

Unlike verbal puns, which play on words that sound alike, visual puns play on things that look alike or can be read two ways.