visual aesthetics

How things look

Visual aesthetics refers to the qualities that make something pleasing or beautiful to look at—the arrangement of color, form, line, texture, and composition that creates visual appeal.

The term appears in discussions of art, design, photography, and user interfaces: The app's visual aesthetics are clean and modern.

Unlike pure functionality, visual aesthetics concerns how something looks and feels to the eye.

Opposites
design priority

visual aestheticsfunctionality

Practical operational capacity

utility · practicality · usability · function · functional design

sensory modality

visual aestheticssound design

Crafting audio for media

texture · mouthfeel · aroma · soundscape · acoustics

nature of appeal

visual aestheticssubstance

Physical material with mass

content · meaning · raw material · narrative · brute force

Family

vision, visual, aesthetic, aesthetics

Familiarity
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Profile
Used worldwide · Timeless · Abstract · Rated G