vision statements

Organizational future declarations

A vision statement is a brief declaration of an organization's long-term aspirations—where it wants to be rather than what it currently does.

Companies craft vision statements to inspire employees and signal ambition to stakeholders: Our vision is to be the world's most customer-centric company.

Unlike mission statements, which describe present purpose, vision statements point toward an idealized future.

Often criticized as vague corporate language disconnected from actual operations.

Opposites
temporal scope

vision statementsshort-term goals

Aims for soon

annual budgets

organizational function

vision statementsfinancial statements

Formal records of transactions

day-to-day operations · annual reports · performance reviews · post-mortems · retrospectives

Family

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Familiarity
Top 500,000
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Used worldwide · Timeless · Rated G