viewer ratings

Show popularity numbers

Viewer ratings are measurements of how many people watch a television program, used to determine advertising rates and programming decisions.

Networks live and die by ratings: The show was canceled due to poor viewer ratings.

Nielsen ratings have historically dominated American television measurement, though streaming has complicated the picture.

Related

surveys · movies · sweeps · timeslot · overnights · share · prime time · lead-in · streaming platforms · focus groups · binge-watching · cord cutting · daypart · live streams · appointment viewing · water cooler moment · sponsorship deals · market research

Categories
Opposites
source of evaluation

viewer ratingscritical reviews

Formal evaluations of works

editorial reviews · critic reviews · peer review · academic analysis

engagement direction

viewer ratingsproduction values

Technical craftsmanship level

measurement type

viewer ratingsaudience share

Percentage of viewers watching

Nielsen ratings · streaming numbers · ticket sales · market penetration

Family

rating, viewer, viewership

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G