unfavoriting

Rescinding digital approval

Unfavoriting is removing something from a list of favorites, reversing a previous selection.

On social media and apps, unfavoriting undoes the heart, star, or bookmark you previously tapped: I've been unfavoriting old tweets before my job interview.

The action is usually private—the original poster typically isn't notified.

digital

unfollow

Cease tracking online

deselect · remove · algorithm · feed · notification · timeline · profile · settings · bookmark · playlist

action

removing

Taking something out

unpinning · clearing · undoing · reversing · toggling · clicking · tapping · swiping · discarding · dropping

preference

changing

Becoming something else

demoting · ranking · reordering · sorting · curating · filtering · organizing · managing · updating · editing

Opposites
digital engagement action

unfavoritingfavoriting

Marking as preferred

liking · hearting · starring · bookmarking · saving

content curation direction

unfavoritingsaving

Reserving for future use

collecting · archiving · curating · preserving · adding

engagement intensity

unfavoritingfavoriting

Marking as preferred

liking · sharing · retweeting · reposting · amplifying

Family

favor, favorite, favored, favorable, favoritism, unfavorable, disfavor, favorites, favoring

Familiarity
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Profile
Used worldwide · Everyday, not technical · Rated G