truth-in-advertising

No deceptive claims

Truth-in-advertising refers to laws and standards requiring that commercial claims be accurate and not misleading.

The principle holds that advertisements must be substantiated and not deceive consumers: The FTC enforces truth-in-advertising rules.

Extended loosely to any expectation of honesty in self-promotion: His dating profile was a truth-in-advertising disaster.

media

Photoshop

Professional graphics manipulation program

beauty standards · filters · manipulation · airbrushing · unattainable · representation · sponsored content

marketing

disclaimer

Statement denying responsibility

puffery · exaggeration · misleading · testimonial · before-and-after · photoshop · airbrushing · asterisk · genuine · verified

legal

FTC

Commerce regulatory agency

enforcement · lawsuit · penalty · deceptive practices · fine · consumer protection · cease and desist · liability · settlement · class action

consumer

skepticism

Disposition toward doubt

accountability · buyer beware · research · reviews · complaint · misleading · disappointment · expectation · reality · scam

Opposites
honesty in marketing

truth-in-advertisingfalse advertising

Dishonest promotional claims

deceptive advertising · misleading claims · puffery · bait and switch · snake oil

regulatory approach

truth-in-advertisingcaveat emptor

Warning to shoppers

buyer beware · deregulation · self-regulation

honesty in marketing claims

truth-in-advertisingfalse advertising

Dishonest promotional claims

deceptive advertising · misleading advertising · puffery · bait-and-switch · fraud

Family

truth, truths, truthful, truthfully, truthfulness, untruth, untrue, truism, advertising

Familiarity
Top 500,000
Profile
Timeless · Abstract · Rated G