subtweets

Posts without naming

A subtweet is a post on social media, originally Twitter, that refers to someone without directly naming or tagging them.

The practice allows users to criticize, mock, or comment on a person while maintaining plausible deniability about who they mean.

Everyone knew her subtweet was about her ex.

The verb subtweet means to post such indirect commentary.

Subtweets are often passive-aggressive and can spark drama when the target or others figure out who's being referenced.

indirect

vague

Unclear, ill-defined

veiled · throwing shade · coded · sideways · backhanded · insinuation · innuendo · subliminal · untagged · unnamed

drama

beef

Bovine meat for eating

  • feudBitter ongoing rivalry
  • clap backSwift retaliatory response
  • ratioComparative numerical relation

exposed · messy · toxic · cancel · block · mute · screenshot · drama · gossip · callout

Categories
Opposites
directness of address

subtweetsdirect messages

Private online correspondence

open letters · tagging · quote tweets · call-outs · callouts

confrontation style

subtweetscalling out

Publicly confronting behavior

naming and shaming · straight talk

Family

subtweet, subtweeting, subtweeted

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Everyday, not technical · Rated PG