subtweeted

Obliquely posted about

Subtweeted is the past tense of subtweet, meaning to post about someone on social media—originally Twitter—without naming them directly.

The target may recognize themselves, or mutual followers may figure it out from context.

Subtweeting allows public criticism or commentary while maintaining plausible deniability: She subtweeted her ex all week after the breakup.

passive-aggression

shade

Darkness from blocked light

sly · backhanded · snide · underhanded · avoidant · hinting · insinuating · coded · sarcastic · bitter

callout

indirectly

Via intermediate means

exposed · called out · referenced · targeted · alluded · mentioned · criticized · roasted · clapped back · ratio

virality

trending

Currently gaining widespread attention

viral · noticed · exposed · receipts · timeline · feed · engagement · likes · replies · thread

Opposites
directness of communication

subtweetedtagged

Labeled or identified

named and shamed · quote tweeted · DM'd

mode of address

subtweetedtexted

Sent phone message

called · emailed

mode of confrontation

subtweetedcalled out

Vocally summoned or criticized

Family

subtweet, subtweets, subtweeting

Familiarity
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Used worldwide · Negative · Everyday, not technical · Rated PG