stretch goals
Beyond-minimum funding objectives
Stretch goals are ambitious targets set beyond what's expected or easily achievable.
In project management and fundraising, they represent secondary objectives that become active only after primary goals are met: The Kickstarter hit its target in two days, so they announced stretch goals.
In performance contexts, stretch goals push individuals or teams beyond comfortable limits: Her manager assigned stretch goals to accelerate her development.
The term implies deliberate overreach—success isn't guaranteed, but the attempt itself drives growth or generates excitement.
- ambitionDesire for achievement
- objectivePurpose or goal
- aspirationStrong desire for achievement
- targetObject of pursuit
- milestoneNotable event marking progress
KPI · achievement · performance metrics · accountability · continuous improvement · next level · go the extra mile · above and beyond · moonshot · shoot for the moon · pie in the sky · aim · success · challenge · strategic planning · benchmark · high water mark · raise the bar
- goalsaims, objective, objectives, target, targets
- motivational buzzwordsdream big, aim high, vision, aspiration, ambition
- crowdfundingbacker, backers, campaign, contribution, contributor
- kickstartersindie games, board games, creative projects, campaigns, backers
- Work Targetsquotas, sales targets, deadlines, milestones
- rewardsrewards, reward, prizes, prize, trophy
stretch, goal, goals, stretched, stretching, stretchy, stretcher, stretches, stretchable