station ID

Network call sign

A station ID is a brief broadcast segment identifying a radio or television station, typically including call letters, frequency, and location: This is WKRP in Cincinnati.

Federal regulations require stations to air identification at regular intervals.

The term extends to the visual or audio branding that accompanies these announcements—logos, jingles, and signature graphics that make stations recognizable.

Related

callsign · call letters · radio · public radio · television · network · announcement · top of the hour · graphics · slogan · channel · channel surfing · frequency · tune · audio · branding · intro · outro

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Opposites
broadcast content type

station IDnews broadcast

commercial · programming · advertisement · TV show · radio show

identification vs. anonymity

station IDsignal jamming

Blocking electronic transmissions intentionally

regulatory vs. creative purpose

station IDoriginal content

Freshly created material

sponsored content

Family

stationing

Familiarity
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Used worldwide · Timeless · Concrete · Rated G