soften up

Erode someone's resistance

To soften up is to weaken resistance before a main effort.

Military forces soften up enemy positions with preliminary bombardment before ground troops advance.

The phrase extends to any preparatory weakening: The sales team softened up the client before the CEO made the pitch.

You might soften someone up with flattery before asking a favor, or soften up tough meat by marinating it.

persuade

coax

Persuade by gentle urging

sweet-talk · butter up · disarm · warm up · ingratiate · wheedle · schmooze · flatter · prep · prime

emotional

mellow

Soft, ripe, relaxed

warm · ease · temper · moderate · mollify · calm · soothe · placate · appease · pacify

military

weaken

Reduce in strength

strafe · pound · assault · attack · demoralize · wear down · hammer · blitz · batter · pummel

texture

pliable

Capable of bending easily

doughy · malleable · knead · massage · moisten · loosen · work · condition · break in · limbering

Categories
Opposites
preparatory approach

soften upstorm

Severe atmospheric disturbance

charge · blitz · assault · ambush · rush

emotional/persuasive stance

soften upharden

Make or become firm

toughen up · steel · fortify · stiffen · alienate

physical texture/condition

soften upharden

Make or become firm

toughen · stiffen · solidify · firm up · rigidify

Family

soft, soften, softness, softened, softening, softer, softens, softener, softeners

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G