social graph

Relationship web online

A social graph is the network of connections between people, especially as mapped by social media platforms.

It includes who you know, who they know, and how everyone is linked—friends, followers, colleagues.

Tech companies use social graphs to suggest connections, target advertising, and analyze how information spreads: Facebook's social graph contains billions of relationships.

structure

network

Interconnected system

vertices · clusters · centrality · degree · connectivity · topology · path · diameter · modularity · partitioning

relationships

friends

Voluntary close relations

contacts · colleagues · family · circles · ties · weak ties · strong ties · mutual friends · influence · reach

platforms

Facebook

Dominant social media platform

WeChat · friend list · privacy settings · blocked users · tagging · mentions

Opposites
connection vs isolation

social graphsocial isolation

Lack of human contact

disconnection · isolation · anonymity · atomization · solitude

relational vs individual data

social graphdemographic data

Information about population characteristics

social vs individual

social graphsolipsism

Only self surely exists

Family

social, society, associate, photograph, graphic, graph, association, sociable, associated

Familiarity
Top 500,000
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Used worldwide · Abstract · Rated G