shrinkflation

Same price, less

Shrinkflation is the practice of reducing a product's size or quantity while keeping the price the same—a hidden form of inflation.

A candy bar shrinks from three ounces to two and a half, but costs what it always did.

The term blends *shrink* and *inflation*: That cereal box is shrinkflation in action—same price, fewer flakes.

economic

purchasing power

Economic spending ability

affordability · real wages · devaluation · monetary policy · market forces · profit margins · price stability · consumer spending · disposable income · price gouging

consumer

sticker shock

Distress from unexpected expense

unit pricing · consumer awareness · grocery shopping · boycott · bulk buying · store brands · buyer beware · food blogs · consumer advocacy · label reading

packaging

downsizing

Reducing workforce or scale

family size · ounces · grams · portion control · deceptive packaging · visual illusion · empty space

products

cereal boxes

Containers for flaked grains

cookies · detergent · paper towels · orange juice · peanut butter · coffee bags · crackers · tissue boxes · butter · cream cheese

Categories
Opposites
transparency in pricing

shrinkflationtransparent pricing

Clearly disclosed cost structure

price increase · price transparency

direction of value change

shrinkflationsupersizing

Increasing to largest size

upsizing · added value · skimpflation

pricing mechanism

shrinkflationprice increase

Rising cost of goods

Family

shrink, inflate, inflation, shrinking, greedflation, inflated, shrunk, shrank, shrinkage

Familiarity
Top 500,000
Profile
Used worldwide · Negative · Everyday, not technical · Rated G