rubbing in

Making it worse

To rub something in is to emphasize or repeatedly mention something unpleasant, especially someone's mistake or misfortune, in a way that makes them feel worse: I know I failed—you don't have to rub it in.

The image is of working something into a wound.

Rubbing in can also be literal—massaging a substance into skin or fabric until absorbed.

Related

pointing out · sore spot · needling · friction · emphasizing · polishing · grinding · scouring · reiterating · scrubbing · chafing · elbow grease · gloating · applying · taunting · stressing · highlighting · absorbing

Categories
Opposites
emotional emphasis on someone's mistakes/failures

rubbing inletting go

Releasing one's grasp

moving on · glossing over · downplaying · overlooking · forgiving

social grace and tact

rubbing inconsoling

Giving solace to another

comforting · sympathizing · reassuring · forgiving · empathizing

social grace

rubbing inbiting one's tongue

Deliberately not speaking up

keeping quiet

Family

rub, rubbing, rubbed, rubs, rubber, rubbery

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G