retail investor

Individual market participant

A retail investor is an individual who buys and sells securities—stocks, bonds, mutual funds—for their own personal account rather than on behalf of an institution.

The term distinguishes ordinary people managing their own money from professional traders at banks, hedge funds, or pension funds.

Retail investors piled into meme stocks during the 2021 trading frenzy.

The rise of commission-free trading apps has dramatically increased retail investor participation in markets.

Related

shares · trading · stock picker · 401k · savings · amateur · small-cap · meme · diamond hands · paper hands · to the moon · buy the dip · diversify · holdings · growth · passive · index · dollar cost averaging

Categories
Opposites
scale and institutional status

retail investorinstitutional investor

Entity investing pooled capital

pension fund · hedge fund · private equity firm · mutual fund · endowment

sophistication and expertise

retail investormarket maker

Trader ensuring constant liquidity

fund manager · portfolio manager

market role and influence

retail investorwhale

Huge sea mammal

smart money · activist investor · majority shareholder · insider · lead investor

Family

retail, investor, retailers, retailing, retailed, invest, invests, invested, investing

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Rated G