loyalty cards

Repeat customer perks

Loyalty cards are cards issued by retailers that track purchases and reward repeat customers with discounts, points, or special offers.

The store gains data on buying habits; the customer gains savings.

I forgot my loyalty card, so I paid full price.

Also called rewards cards or club cards.

Opposites
customer retention strategy

loyalty cardsflash sales

Short-term promotional discounts

loss leaders · limited-time offers · welcome bonuses · clearance pricing

reward structure

loyalty cardseveryday low prices

haggling · price matching

customer commitment

loyalty cardsbargain hunting

Pursuing discounted merchandise

cherry picking · coupon clipping · comparison shopping · customer churn

Family

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Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G