telethons

Marathon charity broadcasts

Telethons are lengthy television broadcasts designed to raise money for charitable causes, typically featuring entertainment, celebrity appearances, and appeals for donations.

The format—which can run for many hours—allows viewers to phone in pledges throughout the broadcast: The Jerry Lewis telethon raised millions for muscular dystrophy research.

The word blends television and marathon.

history

PBS

Non-profit educational broadcaster

fundraising

donations

Gifts to organizations

benefactors · sponsors · giving · gifts · contributions · grants · supporters · backers · goal · matching

broadcast

live

To exist or dwell

host · programming · segments · celebrities · audience · entertainment · coverage · studio · anchors · schedule

Categories
Opposites
fundraising format

telethonsanonymous donations

Charitable gifts without identification

silent auctions · bequests · foundation grants · payroll deductions · donor-advised funds

media engagement style

telethonsprivate foundations

Donor-funded charitable organizations

publicity and visibility

telethonsdark money

Undisclosed political contributions

Family

telethon

Familiarity
Top 200,000
Profile
Timeless · Concrete · Positive · Everyday, not technical · Rated G