persuasive writing
Argument on paper
Persuasive writing aims to convince readers to adopt a particular viewpoint or take a specific action.
It marshals evidence, appeals to emotion, and anticipates counterarguments.
Common forms include editorials, advertisements, political speeches, and legal briefs.
The essay was a masterpiece of persuasive writing.
Distinguished from expository writing, which informs without advocating.
- ethosCollective moral character
- logosBrand identification symbols
- pathosPity-evoking quality
- appeal to emotionArgument targeting feelings
- editorialPublication's official viewpoint article
tone · diction · power words · counterargument · credibility · expert opinion · emotional resonance · rhetorical question · call to action · manifesto · evidence · anecdotal evidence · speechwriting · closing argument · trust-building · target audience · refutation · logical fallacy
- elementary schoolclassroom, student, first grade teacher, reading skills, teacher
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- English classnoun, grammar, verb, adjective, reading
- persuasion tacticscharm, butter up, flattery, flatter, coax
- writing practicefreewriting, drafting, revision, prompts, Arabic script
- writing skillshandwriting, spelling, words, letters, style guides
persuasive writingexpository writing
Prose that explains or informs
descriptive writing · technical writing · academic writing · news writing · news reporting