persuasive techniques
Ways to influence
Persuasive techniques are methods used to influence someone's beliefs, attitudes, or actions.
The term appears most often in media literacy and rhetoric education, where students learn to identify appeals to emotion, authority, logic, or fear.
The advertisement used several persuasive techniques, including celebrity endorsement and appeals to nostalgia.
In broader use, the phrase covers any deliberate strategy for winning someone over.
- ethosCollective moral character
- logosBrand identification symbols
- framingStructural or contextual shaping
- scarcityInsufficiency of something needed
- limited time offerPromotion with deadline
pathos · appeal to emotion · bandwagon · reciprocity · counterarguments · slippery slope · charm · credibility · cognitive dissonance · storytelling · sway · soft sell · hard sell · loaded language · emotional appeal · authority · anchoring · foot in the door
persuasive techniquesbrute force
Power over technique
coercion · physical force · intimidation · compulsion · threats
persuade, technique, persuasion, technical, persuasive, technology