outlet malls

Bargain shopping destinations

Outlet malls are shopping centers featuring stores that sell discounted merchandise—typically overstock, discontinued items, or goods manufactured specifically for outlet sale.

Originally located outside major cities to draw bargain hunters willing to drive, they now appear in suburban and tourist areas.

The stores are often branded as factory outlets, suggesting direct-from-manufacturer savings: We stopped at the outlet mall on our way back from the beach.

Opposites
price positioning

outlet mallsflagship stores

Brand's main retail locations

luxury boutiques · Rodeo Drive · department stores · designer boutiques · Neiman Marcus

merchandise status

outlet mallstrunk shows

Markets in parking lots

exclusive drops

Family

mall, outlet

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Everyday, not technical · Rated G