localizers
Things pinpointing position
Localizers are professionals who adapt content for specific regions or languages, going beyond translation to adjust cultural references, formats, and imagery.
A video game localizer might change jokes, currency symbols, or character names to resonate with Japanese or Brazilian audiences.
In aviation, a localizer is a radio beam that guides aircraft horizontally during landing approach—a different sense entirely.
Language conversion specialists
- interpretersOral language mediators
- terminologistsExperts in specialized vocabulary
- subtitlersThose who add translated text
- linguistsScholars of language structure
lexicographers · project-managers · proofreaders · reviewers · vendors · freelancers · in-house · agencies
State of being equal
- contextualizationPlacing something within circumstances
- nuanceSlight shade of difference
- connotationImplied sense, not dictionary
- denotationWord's explicit dictionary meaning
transcreation · transliteration · back-translation · post-editing · segment · string · placeholder · consistency
Speaking two languages
- polyglotOne knowing many languages
- native-speakerOne fluent from birth
- fluencySmooth linguistic command
- code-switchingAlternating between linguistic varieties
Acquiring cultural knowledge
- regionalizationDivision into distinct areas
- customizationModification to individual preference
- geo-targetingDelivering content by locale
- accessibilityEase of approach
usability · imagery · currency · units · right-to-left · taboos · humor
Designing for regional adaptability
- stringsThin flexible lines
- encodingConverting data to format
- APISoftware communication standard
- SDKProgramming tools bundle
CMS · agile · sprints · builds · bugs · concatenation · hardcoding · extraction
translators
Language conversion specialists
- interpretersOral language mediators
- terminologistsExperts in specialized vocabulary
- subtitlersThose who add translated text
linguists · lexicographers · project-managers · proofreaders · reviewers · vendors · freelancers · in-house · agencies · certification
equivalence
State of being equal
- contextualizationPlacing something within circumstances
- nuanceSlight shade of difference
- connotationImplied sense, not dictionary
denotation · transcreation · transliteration · back-translation · post-editing · segment · string · placeholder · consistency · accuracy
bilingual
Speaking two languages
- polyglotOne knowing many languages
- native-speakerOne fluent from birth
- fluencySmooth linguistic command
culturalization
Acquiring cultural knowledge
- regionalizationDivision into distinct areas
- customizationModification to individual preference
- geo-targetingDelivering content by locale
accessibility · usability · imagery · currency · units · right-to-left · taboos · humor
internationalization
Designing for regional adaptability
SDK · CMS · agile · sprints · builds · bugs · concatenation · hardcoding · extraction
- localized painDiscomfort in specific area
- localized infectionContained pathogenic invasion
- localized treatmentIntervention at affected area