listicles

Ranked online content

Listicles are articles structured as numbered or bulleted lists: 10 Ways to Improve Your Morning Routine, The 25 Best Albums of the Year.

The format dominates online journalism because it's easy to scan and share.

The word blends list with article.

Critics associate listicles with shallow clickbait, though the format itself is neutral.

publishing

BuzzFeed

Digital media company

  • blogsPersonal online publications
  • aggregatorsServices combining multiple sources
  • editorialPublication's official viewpoint article

copywriting · SEO · sponsored · freelance · pitching

format

bullet-points

Typographical list markers

items · sequence · ordered · cataloging · tabulation · indexing · arranging · organizing · sorting · compiling

viral

trending

Currently gaining widespread attention

hashtags · reach · impressions · newsfeed · shareable · buzzworthy · content-creators · algorithms · clicks · pageviews

tone

snappy

Quick and clever

lighthearted · playful · relatable · casual · humorous · entertaining · accessible · engaging · punchy · irreverent

clickbait

headlines

Article titles in newspapers

shocking · intriguing · enticing · hyperbolic · exaggerated · teasers · attention-grabbing · gimmicky · hype · misleading

Categories
Opposites
article format/structure

listiclesnarrative essays

Prose recounting personal experiences

feature articles · investigative reports · deep dives · monographs · treatises

content depth/seriousness

listiclesscholarly articles

Formal research publications

academic papers · investigative journalism · in-depth analysis · in-depth reporting · literary essays

Family

listicle

Familiarity
Top 500,000
Profile
Used worldwide · Everyday, not technical · Rated G