liking posts

Clicking little hearts

Liking posts is clicking a button to signal approval or appreciation on social media platforms—the heart on Instagram, the thumbs-up on Facebook.

The action is low-effort by design, a quick acknowledgment that you saw something and didn't hate it.

She spent an hour just liking posts instead of working.

Liking someone's posts can signal romantic interest or social support, and conspicuously not liking them can send its own message.

Related

heart button · double tapping · engagement · scrolling · feed · notifications · followers · validation · dopamine · reactions · sharing · commenting · bookmarking · algorithm · viral · influencer · social media · approval

Categories
Opposites
engagement valence

liking postsdownvoting

Negative rating action

trolling

engagement vs. non-engagement

liking postslurking

Concealed and watchful

just browsing · leaving no trace · doom scrolling

constructive vs. destructive engagement

liking postsunfollowing

Stopping updates from someone

unsubscribing · logging off

Family

liking, posts, like, post, likes, likable, likeable, likeness, unlike

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Positive · Everyday, not technical · Rated G