iPhone launch

Cupertino product debut

An iPhone launch is Apple's heavily publicized release of a new iPhone model, typically held as a staged media event.

The term extends to the surrounding spectacle: the keynote presentation, overnight lines at stores, and breathless tech coverage.

By extension, any product rollout with similar fanfare: They're treating this like an iPhone launch.

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September · smartphone · announcement · preorder · midnight release · Tim Cook · Cupertino · innovation · hype · queue · lineup · presentation · iOS · breakthrough · sleek · touchscreen · anticipation · fanboy

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iPhone, launch, phone, phones, phoned, phoning, telephone, telephony, phonetic

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