growth hacker
Startup marketing specialist
Growth hacker is marketing slang for someone who uses creative, low-cost strategies to rapidly acquire and retain customers, especially for startups.
The term emphasizes unconventional tactics—viral campaigns, A/B testing, product tweaks—over traditional advertising budgets: We hired a growth hacker to boost our user base before the next funding round.
- scalingClimbing or resizing
- marketingPromoting goods to consumers
- referral programsIncentivized customer recruitment systems
- analyticsSystematic examination of datasets
- optimizationMaximizing efficiency or performance
startup · retention · engagement · funnel · conversion · landing page · A/B testing · acquisition · lean · viral · Google Analytics · metrics · experimentation · low hanging fruit · automation tools · heatmaps · scrappy · move fast
- corporate buzzwordsninja, rockstar, guru, evangelist, wizard
- new careersAI engineer, data scientist, UX designer, social media manager, content creator
- digital creatorscontent creator, graphic designer, web designer, blogger, vlogger
- entrepreneursfounder, co-founder, startup founder, business owner, serial entrepreneur
- job titlesCEO, CTO, CFO, CMO, cook
- online jobsfreelancer, virtual assistant, content creator, blogger, web developer