growth hack
Rapid expansion trick
Growth hack refers to unconventional, low-cost strategies for rapidly expanding a business or user base, especially for startups and tech companies.
The term emphasizes clever, scrappy tactics over traditional marketing budgets: Dropbox's referral program was a famous growth hack.
Someone who devises these strategies is a growth hacker.
The verb means to employ such tactics: They growth hacked their way to a million users.
- viralSpreading quickly online
- hustleEnergetic, aggressive action
- low hanging fruitSimplest objectives to achieve
- startupNew business enterprise
- tractionAdhesive friction enabling movement
hockey stick · scaling · scrappy · marketing · burn rate · leverage · shortcut · optimize · bootstrap · disrupt · metric · conversion · landing page · sign up flow · A/B testing · funnel · referral · loop
- hackslifehack, shortcut, trick, workaround, quick fix
- startup jargonMVP, fail fast, scaling, unicorn, disrupt
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- corporate jargonsynergy, stakeholders, deep dive, circle back, leverage
growth hacksustainable growth
Continuable long-term expansion
organic growth · slow growth · steady growth · strategic planning · bootstrapping
growth hackdownsizing
Reducing workforce or scale
contraction · consolidation · retrenchment · wind-down · degrowth
growth, hack, grow, grows, grew, grown, growing, grower, growers