follower count

Social media metric

Follower count is the number of people who subscribe to someone's social media account.

It serves as a rough measure of online reach and influence, though the relationship between followers and actual engagement varies widely.

A high follower count can translate to career opportunities, sponsorships, or social proof: She has the follower count to land brand deals.

The metric has become culturally significant enough that people speak of it as a form of currency or status.

Related

engagement · viral · going viral · influencer · audience · fanbase · clout · popularity · metrics · algorithm · feed · notifications · verify · reach · impressions · growth · unfollow · bot

Categories
Opposites
social media metrics

follower countconversion rate

Proportion completing desired action

churn rate · click-through rate · retention rate · unfollows

influence quantity vs. quality

follower countcredibility

Quality inspiring trust

thought leadership · vanity metrics

visibility vs. obscurity

follower countanonymity

Unknown identity state

obscurity · invisibility · ghost account · irrelevance

Family

follower, count, follow, follows, followed, following, followable, counts, counted

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G