flavour of the week
Current popular thing
Flavour of the week is something or someone enjoying brief, superficial popularity—a fad that won't last.
The phrase borrows from ice cream shops rotating their featured flavor: He's just the flavour of the week with management.
It often carries dismissive undertones, suggesting the current favorite will soon be replaced.
Also spelled flavor of the week.
- popularityMass public favor
- bestsellerHigh-volume publication
- trendDirection of change
- next big thingAnticipated future phenomenon
- trending topicWidely discussed current subject
hype · viral sensation · fad · celebrity · fifteen minutes of fame · sensation · zeitgeist · craze · short-lived · du jour · chart-topper · one hit wonder · trivialization · fleeting · passing · bandwagon · flash in the pan · in vogue
flavour of the weektimeless
Unaffected by eras
classic · evergreen · mainstay · staple · time-tested
flavour of the weekgenuine article
Authentic original item
bona fide · legitimate · gold standard · benchmark · substantive
flavour, flavor, flavours, flavors, flavoured, flavored, flavouring, flavoring, flavourful