flacks
Spin doctor types
Flacks is the plural of flack, a publicist or press agent—someone who promotes and defends a client's image.
The term carries a dismissive edge, suggesting spin over substance: The studio sent its flacks to manage the scandal.
To flack is to work as a publicist or to promote aggressively: She spent years flacking for pharmaceutical companies.
Media relations professional
- press agentHired publicity manager
- spokespersonAuthorized representative communicator
- media relationsManaging organizational press contact
- spin doctorFavorable interpretation specialist
promoter · communications director · pitching · press releases · news conference · campaigns · branding · image management
publicist
Media relations professional
- press agentHired publicity manager
- spokespersonAuthorized representative communicator
- media relationsManaging organizational press contact
spin doctor · promoter · communications director · pitching · press releases · news conference · campaigns · branding · image management · reputation
- publicitypublicity, PR, press conference, publicist, press release
- opinion makerspundits, commentators, columnists, editorialists, op-ed writers
flacksjournalists
News gatherers and writers
muckrakers · reporters · watchdogs · whistleblowers · critics
flacksstraight shooters
Forthright, honest individuals
truth-tellers · private · personal · secret