fetishise

Fetishise is the British spelling of fetishize.

To fetishise something is to treat it with excessive devotion or to make it an object of obsessive focus.

The word derives from fetish—originally a magical object, later a source of sexual fixation.

In contemporary use, fetishise often criticizes undue fixation on something: The media fetishises youth and beauty.

It can also describe sexualizing particular objects or body parts: a culture that fetishises feet.