factsheets
Quick reference documents
Factsheets are documents presenting key information on a topic in condensed, accessible form—typically one or two pages with bullet points, statistics, and summaries.
Organizations produce factsheets to brief readers quickly: The CDC released a factsheet on vaccine safety.
Also spelled as two words: fact sheets.
Printed promotional material
Collected numerical information
- dataFacts for analysis
- figuresNumerical values or forms
- metricsStandards for assessment
- demographicsStatistical population characteristics
highlights · overview · synopsis · summary · talking points · bullet points · specifications · guidelines
Directing attention elsewhere
- guidanceAdvice for decisions
- educationSystematic development of mind
- awarenessState of perceiving reality
- advocacyPleading for a cause
outreach · communication · briefing · orientation · training · onboarding · decision-making · policy
Briefly and clearly stated
- clearWithout obstruction or fog
- accessibleAble to be reached
- scannableCapable of being read electronically
- digestibleAble to be absorbed
straightforward · informative · accurate · up-to-date · authoritative · credible · visual · legible
Condition of body, mind
- policyAdopted principle of action
- scientificOf or using research methods
- governmentAuthority over a state
- corporateOf or relating to companies
nonprofit · environmental · medical · legal · financial · educational · public health · humanitarian
brochure
Printed promotional material
- pamphletUnbound topical booklet
- leafletSingle-sheet printed handout
- handoutFree distribution to recipients
one-pager · infographic · bulletin · flyer · quick reference
statistics
Collected numerical information
demographics · highlights · overview · synopsis · summary · talking points · bullet points · specifications · guidelines · recommendations
reference
Directing attention elsewhere
- guidanceAdvice for decisions
- educationSystematic development of mind
- awarenessState of perceiving reality
advocacy · outreach · communication · briefing · orientation · training · onboarding · decision-making · policy · campaign
concise
Briefly and clearly stated
- clearWithout obstruction or fog
- accessibleAble to be reached
- scannableCapable of being read electronically
digestible · straightforward · informative · accurate · up-to-date · authoritative · credible · visual · legible · user-friendly
health
Condition of body, mind
- policyAdopted principle of action
- scientificOf or using research methods
- governmentAuthority over a state
corporate · nonprofit · environmental · medical · legal · financial · educational · public health · humanitarian · technical
- official documentsbirth certificate, marriage certificate, death certificate, passport, driver's license
factsheetswhite papers
Authoritative reports on issues
treatises · monographs · dissertations · tomes · encyclopedias
factsheetsmisinformation
False data spread unintentionally
disinformation · propaganda · falsehoods · lies · fabrications
factsheetsfiction
Imagined narrative work
novels · short stories · poetry · creative writing · narratives