drumbeating
Persistent public campaigning
Drumbeating is aggressive promotion or publicity, especially when loud and persistent.
The image is of someone beating a drum to draw attention: The company's drumbeating about its new product started months before launch.
Often carries a slightly negative connotation, suggesting the promotion is excessive or self-serving.
Media-driven awareness
- advocacyPleading for a cause
- hypeExaggerated promotional fanfare
- campaigningActively pursuing political support
- toutingPublicly praising for gain
boosting · plugging · trumpeting · cheerleading · propaganda · self-promotion · marketing · fanfare
Patterned stress and silence
- tempoRate of musical performance
- cadenceRhythmic pulse or pattern
- tattooPermanent dermal design
- rollList of names
pulse · throbbing · pounding · thumping · rat-a-tat · paradiddle · tom-tom · snare
Formal event marking occasions
- tribalOf a clan
- shamanIndigenous spiritual healer
- chantingRhythmic repetitive vocalization
- tranceSemiconscious, unresponsive condition
invocation · ancestral · powwow · sacred · ceremonial · processional · spiritual · summoning
publicity
Media-driven awareness
- advocacyPleading for a cause
- hypeExaggerated promotional fanfare
- campaigningActively pursuing political support
touting · boosting · plugging · trumpeting · cheerleading · propaganda · self-promotion · marketing · fanfare · ballyhoo
rhythm
Patterned stress and silence
roll · pulse · throbbing · pounding · thumping · rat-a-tat · paradiddle · tom-tom · snare · timpani
ceremony
Formal event marking occasions
trance · invocation · ancestral · powwow · sacred · ceremonial · processional · spiritual · summoning · incantation
- hypehype, buzz, spin, hype train, overhyped
- advocacypetition, advocating, protest sign, championing, picket sign
drumbeatingsilence
Total lack of sound
quiet · reticence · understatement · soft-pedaling · soft sell
drumbeatingsubtlety
Fine distinction, easily missed
soft-pedaling · downplaying · underplaying · insinuation · suggestion
beat, drum, beating, drums, drumming, drummer, eardrum, drumbeat, drumbeats