counterprogramming
Strategic alternative broadcasting
Counterprogramming is a broadcasting strategy where a network schedules content designed to attract viewers who aren't interested in what competitors are airing.
If a rival is showing a major sporting event, a channel might counterprogramm with a romantic comedy to capture a different audience.
The term extends beyond television to any strategic offering of alternatives: The indie theater counterprogrammed the summer blockbusters with classic film revivals.
Assigning times to events
- primetimeTelevision's highest-viewership period
- syndicationMulti-outlet content distribution
- ratingsEvaluative scores assigned
- airtimeScheduled transmission period
timeslot · broadcast · network · viewership · cable · streaming · simulcast · lead-in
Ongoing contest between opponents
- challengerOne competing against incumbent
- matchupScheduled competitive pairing
- battleArmed military engagement
- face-offDirect clash between opponents
showdown · head-to-head · underdog · spoiler · disruptor
Recognizing meaningful differences
- nicheRecessed wall space
- targetingSelecting as objective
- alternativeAnother available choice
- positioningArranging in specific locations
diversification · draw · capturing · siphoning · luring · undercutting · flanking
scheduling
Assigning times to events
- primetimeTelevision's highest-viewership period
- syndicationMulti-outlet content distribution
- ratingsEvaluative scores assigned
airtime · timeslot · broadcast · network · viewership · cable · streaming · simulcast · lead-in · audience
rivalry
Ongoing contest between opponents
- challengerOne competing against incumbent
- matchupScheduled competitive pairing
- battleArmed military engagement
face-off · showdown · head-to-head · underdog · spoiler · disruptor
differentiation
Recognizing meaningful differences
- nicheRecessed wall space
- targetingSelecting as objective
- alternativeAnother available choice
positioning · diversification · draw · capturing · siphoning · luring · undercutting · flanking
- box officebox office, gross, worldwide gross, opening weekend, ticket sales
- TV programmingprimetime, talk shows, game shows, prime time, sitcoms
counterprogrammingsimulcasting
Transmitting across multiple outlets simultaneously
counter, program, programming, programmed, programmer, programmers, programs, programmable, reprogramming