competitive strategy
Market battle plan
Competitive strategy is a plan for how a business will outperform rivals in its market.
It encompasses decisions about pricing, product differentiation, target customers, and resource allocation.
A company might pursue a competitive strategy based on low costs or a competitive strategy focused on premium quality.
The term is central to business school curricula and corporate planning.
- barrier to entryCompetitive impediment for newcomers
- winner takes allVictor claims everything
- market sharePercentage of sector sales
- price warCompeting via discounts
- value propositionPromised benefit to customers
- business termsfranchising, revenue stream, board meeting, gross margin, markdown
- market rivalryrivalry, rivals, price war, price wars, market share
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- Auto Industryrecalls, dealerships, supply chain, emissions standards, safety ratings
- marketing termsmarket research, target audience, brand recognition, branding, positioning
- initiativesinitiative, campaign, program, drive, effort
market orientation
competitive strategymutualism
Two-way biological benefit
strategic alliance · collective action · coalition building · collusion
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