chum in the water

Fishing lure slick

Chum in the water refers literally to fish parts and blood scattered to attract fish or sharks.

Figuratively, it describes anything that draws predators or competitors—a sign of vulnerability that invites attack: The CEO's stumble was chum in the water for hostile investors.

The phrase often appears in political and business contexts where weakness triggers opportunistic behavior.

Related

provocation · opportunism · hunting · instigation · manipulation · lure · easy prey · blood · splash · feeding frenzy · blood sport · chaos · stalking · guts · predator · aggression · pack mentality · barracuda

Opposites
attraction vs. repulsion of threats

chum in the watershark repellent

Substance deterring ocean predators

deterrent · warning signal · keep away · repellent · red flag

escalation vs. de-escalation of conflict

chum in the waterolive branch

Symbol of reconciliation

peace offering · pouring oil on troubled waters · white flag · standing down · truce

provocation vs. concealment

chum in the waterflying under the radar

Remaining undetected deliberately

keeping a low profile · going dark · radio silence · stealth mode

Family

chum, chums, chummed, chumming, chummy, chumminess, water, waters, watered

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated PG