cannibalization
Sales stealing sales
Cannibalization is the act of stripping parts from one thing to repair or sustain another: They cannibalized the wrecked plane for spare parts.
In business, it describes a new product eating into sales of an existing one from the same company: The cheaper model cannibalized sales of our flagship product.
The word extends the image of consuming one's own kind.
Recovering damaged goods
- junkingDisposing of as worthless
- scrappingDiscarding as worthless
- rebuildRestore after damage
- repairRestore to working order
reuse · machinery · recycling · inventory · decommissioning · mechanical · restoration · vintage
Ceremonial set of actions
- tabooCultural or social prohibition
- survivalRemaining alive against odds
- tribalOf a clan
- famineSevere food shortage
siege · desperation · funerary · endocannibalism · archaeological · ancestral · ceremonial · ethnography
Cellular self-degradation process
- cellularComposed of small units
- metabolicOf bodily chemistry
- organelleSubcellular functional unit
- degradationDecline in condition
lysosome · catabolism · fasting · atrophy · homeostasis · regeneration
salvage
Recovering damaged goods
repair · reuse · machinery · recycling · inventory · decommissioning · mechanical · restoration · vintage · obsolete
ritual
Ceremonial set of actions
famine · siege · desperation · funerary · endocannibalism · archaeological · ancestral · ceremonial · ethnography · Aztec
flagship
Commander's principal vessel
autophagy
Cellular self-degradation process
degradation · lysosome · catabolism · fasting · atrophy · homeostasis · regeneration
- Product Strategypricing, positioning, roadmap, launch, branding
- ad metricsimpressions, reach, CTR, click-through rate, clicks
cannibalizationmarket expansion
Increasing commercial reach
synergy · complementarity · portfolio growth · cross-selling · halo effect
cannibalizationconstruction
Process of building something
assembly · building · restoration · refurbishment · integration