business case
Investment decision document
A business case is a formal argument justifying a proposed project or investment, typically outlining costs, benefits, risks, and expected returns.
Organizations require business cases before committing resources: We need to build a business case for the new software system.
The term also appears more casually to mean any practical rationale: What's the business case for staying open on Sundays?
- planDetailed proposal for achieving
- rationaleStated basis for action
- stakeholder analysisMapping affected parties' concerns
- riskPossibility of harm
- proposalFormal plan for consideration
executive summary · feasibility · proof of concept · analysis · value proposition · bottom line · return on investment · cost benefit analysis · cost efficiency · net present value · justification · economics · key performance indicators · performance metrics · market research · economic analysis · strategic planning · decision-maker
- business plansstrategic plan, action plan, master plan, roadmap, blueprint
- case studiesclinical study, field study, pilot study, success story, failure analysis
- Product Developmentdevelopment, roadmap, prototype, design, backlog
- Strategy ToolsSWOT analysis, SWOT, gap analysis, competitive analysis, stakeholder analysis
business casecounterargument
Point challenging another's position
dealbreaker · red flag · refutation · disqualification · objection
business caseimplementation
Putting plans into effect
execution · deployment · rollout · lessons learned · results
business casegut feeling
Instinctive sense about something
intuition · hunch · instinct · emotional appeal · whim
business, case, busily, busyness, businesses, cases, cased, casing