cost benefit analysis

Weighing pros, cons

Cost benefit analysis is a method of evaluating decisions by weighing expected costs against expected benefits, typically in monetary terms.

Governments and businesses use it to determine whether projects are worth pursuing: The cost benefit analysis showed the bridge would pay for itself within fifteen years.

Critics note that some things—environmental damage, human life—resist easy quantification.

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marginal cost · investment · economics · valuation · feasibility studies · decision-making · bang for buck · bottom line · sunk cost · quantitative · risk · financial planning · assessment · metrics · cost estimation · number crunching · breakeven · optimization

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decision-making methodology

cost benefit analysisgut instinct

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gut feeling · intuition · snap judgment · impulse · hunch

cognitive process

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reflex · knee-jerk reaction · gut reaction · sixth sense · first impression

rationality vs emotion

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impulse · desire · sentiment · feeling · blind faith

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benefit, analysis, costs, costing, costly, costliness, benefits, beneficial, beneficiary

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