breakfast of champions

Sarcastic morning endorsement

Breakfast of champions is an ironic phrase for something consumed in the morning that's decidedly unhealthy or unconventional—beer, leftover pizza, cigarettes and coffee: He cracked open a Budweiser at 9 AM—breakfast of champions.

The phrase originated as a Wheaties cereal slogan celebrating athletic excellence, but popular usage inverts it to mock poor choices or self-deprecating morning routines.

Related

Kurt Vonnegut · milk · satire · dystopia · absurdity · cultural critique · pancakes · morning · morning ritual · Wheaties · General Mills · toast · parody · juice · eggs · slogans · sarcasm · Americana

Opposites
nutritional irony

breakfast of championshealth food

Nutrient-dense dietary choices

healthy eating · clean eating · power breakfast · whole foods · leafy greens

meal timing

breakfast of championsdinner

Primary evening meal

supper · evening meal · lunch · midnight snack · midnight feast

Family

breakfast, champion, break, champions, breakfasted, breakfasting, breakfasts, championship, championships

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Positive · Everyday, not technical · Rated G