bot farms

Automated influence networks

Bot farms are operations that deploy large numbers of automated accounts on social media platforms to artificially amplify content, manipulate public opinion, or inflate engagement metrics.

They may spread propaganda, boost follower counts, or create the illusion of grassroots support for political campaigns or products: Russian bot farms flooded Twitter during the election.

The term carries implications of deception and coordinated inauthentic behavior.

Opposites
organic vs. coordinated

bot farmsgrassroots movements

Citizen-led collective action

grassroots activism · citizen journalism

Family

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Familiarity
Top 500,000
Profile
Used worldwide · Negative · Rated G