bankability
Profit potential measure
Bankability is the quality of being likely to generate profit or attract financial backing.
In entertainment, an actor's bankability determines whether their name alone can secure funding for a project: Her bankability made the film an easy sell to investors.
The term extends to any asset, project, or person whose commercial viability makes them a safe bet for lenders or backers.
Quality of being reliable
- dependabilityConsistent trustworthy nature
- credibilityQuality inspiring trust
- consistencyReliable adherence to standards
- stabilityResistance to displacement
solvency · accountability · reputation · integrity · assurance · guarantee · proven · solidity
Magnetic personal appeal
- box-officeTheater's ticket-selling counter
- marqueeTheater entrance canopy
- A-listerTop-tier famous person
- headlinerTop-billed performer
draw · celebrity · superstar · megastar · fame · stardom · idol · icon
Profits from investments
- revenueBusiness income total
- earningsMoney gained from work
- lucrativeYielding substantial profit
- yieldProduce or relinquish
monetization · cashflow · ROI · margins · dividends · gainful · commercial · viable
Creating distinctive identity
- promotionRank increase or publicity
- demographicsStatistical population characteristics
- visibilityRange of clear sight
- exposureState of being unprotected
endorsement · sponsorship · merchandising · desirability · trendiness · niche · positioning · licensing
trustworthiness
Quality of being reliable
- dependabilityConsistent trustworthy nature
- credibilityQuality inspiring trust
- consistencyReliable adherence to standards
stability · solvency · accountability · reputation · integrity · assurance · guarantee · proven · solidity · steadfastness
charisma
Magnetic personal appeal
- box-officeTheater's ticket-selling counter
- marqueeTheater entrance canopy
- A-listerTop-tier famous person
headliner · draw · celebrity · superstar · megastar · fame · stardom · idol · icon · heartthrob
returns
Profits from investments
yield · monetization · cashflow · ROI · margins · dividends · gainful · commercial · viable · scalable
branding
Creating distinctive identity
- promotionRank increase or publicity
- demographicsStatistical population characteristics
- visibilityRange of clear sight
exposure · endorsement · sponsorship · merchandising · desirability · trendiness · niche · positioning · licensing · franchise
bankabilityfinancial liability
Owed monetary obligation
financial risk · unprofitability · unmarketability · unviability · obscurity
bankabilityartistic merit
Creative work's quality
critical acclaim · artistic integrity · artistic vision · creative vision · aesthetic value